Attending Our Industry's Premier Event

The retail industry can be very complex and hard to navigate at times.  In the shopping center industry, it can get downright confusing--unless you try and keep up.

Here at Sykes, we are constantly trying to keep up with trends and topics that impact the industry, our clients and the business in general. One way we do this is to attend industry conferences and trade shows.  When you visit one of these events you get to do things few people get to experience sitting back at their desk in the office.

1. Walking the trade show floor allows you to see the state of the industry, trends happening in your markets.
2. You get to rub shoulders with your competitors and partners--the people you do business with and against, one-on-one and direct.
3. Management, field sales and home-office marketing are all in the same place at the same time and get to talk on both a formal and informal basis. You get to know one another again.
4. Listening to the latest from the thought leaders in your industry in sessions is better than reading a magazine article.
5. Speaking of magazines--where else do you get to talk with in person to the writers and editors of your industry's trade publications.  They are great sources and are always looking for the next thought leader in people like you.

Our own Dave Sykes will be heading out to the ICSC trade show and conference in May.  He will report on the shopping center industry event in in this space around that time.  Stay tuned.

What's your industry event like and do you attend it?

The Sykes Team